1. Download the Request for Concept Proposals (RFCP)

San Francisco Heritage has issued a Request for Concept Proposals (RFCP) inviting visionary individuals, organizations, and partnerships to propose bold, culturally resonant concepts for the adaptive reuse of the historic Doolan-Larson House and Storefronts at the iconic corner of Haight and Ashbury. As the first phase in a two-step process, the RFCP seeks early-stage ideas for transforming this landmark site into a dynamic, community-centered cultural destination that honors the spirit of the 1960s counterculture while fostering inclusive, forward-thinking programming.

A PDF about the opportunity and information to support your proposal can be downloaded at the link below:

Here are some things to think about if you are considering making a proposal:

Proposals do not need to address the entire property, or present a fully developed concept—at this RFCP stage, we welcome ideas of all scales, temporary or permanent, partial or comprehensive.

We’ll publish the eligible submissions in order to spark collaboration, encourage dialogue, and help form strong, multi-disciplinary teams for the formal Proposal stage starting in December.

That said, here are some important things that concept submissions should consider:

✓ A feasible funding pathway and financial viability

✓ An innovative proposal that reflects the legacy and future of countercultural experimentation.

✓ Public engagement and programming

✓ Adaptability to the architectural constraints of a historic landmark

✓ An understanding of the Secretary of the Interior’s Standards for the Treatment of Historic Properties

✓ Appropriate and sensitive to the neighborhood

2. Take our Survey. Take a Tour.

The survey takes five minutes and is a great way to share your voice.

Tours are given by appointment with advance reservations.
Use the link below to contact us with a requested time or email us directly at haight@sfheritage.org
*Please note that the building is not currently ADA accessible. Virtual Tours are also available.

3. Got an Idea? Would you like to be part of a larger team?

Fill out our Participation Form. This short, no-commitment form will let us know the type of role you would like to play. If you have specific ideas you would like to share, you can include them on the form as well.