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Download the Request for Concept Proposals (RFCP)

San Francisco Heritage has issued a Request for Concept Proposals (RFCP) inviting visionary individuals, organizations, and partnerships to propose bold, culturally resonant concepts for the adaptive reuse of the historic Doolan-Larson House and Storefronts at the iconic corner of Haight and Ashbury. As the first phase in a two-step process, the RFCP seeks early-stage ideas for transforming this landmark site into a dynamic, community-centered cultural destination that honors the spirit of the 1960s counterculture while fostering inclusive, forward-thinking programming.

A PDF about the opportunity and information to support your proposal can be downloaded at the link below:

Here are some things to think about if you are considering making a proposal:

Proposals do not need to address the entire property, or present a fully developed concept—at this RFCP stage, we welcome ideas of all scales, temporary or permanent, partial or comprehensive.

We’ll publish the eligible submissions in order to spark collaboration, encourage dialogue, and help form strong, multi-disciplinary teams for the formal Proposal stage starting in December.

That said, here are some important things that concept submissions should consider:

✓ A feasible funding pathway and financial viability

✓ An innovative proposal that reflects the legacy and future of countercultural experimentation.

✓ Public engagement and programming

✓ Adaptability to the architectural constraints of a historic landmark

✓ An understanding of the Secretary of the Interior’s Standards for the Treatment of Historic Properties

✓ Appropriate and sensitive to the neighborhood

Tours are offered by appointment. Please use the link below to request a tour, or email us at haight@sfheritage.org.
*Please note that the building is not currently ADA accessible. If you would like a virtual tour, please email us at haight@sfheritage.org for more information.