San Francisco Heritage is thrilled to announce the five teams advancing to the next phase of the Doolan-Larson House and Storefronts revitalization project. These teams have been invited to develop full proposals that explore bold new uses for this nationally significant site at the iconic corner of Haight and Ashbury:

• Haight-Ashbury Music Experience / Studio Terpeluk
• KEXP
• Skidmore, Owings & Merrill (SOM)
• LOVEHOUSE – Tannerhecht Architecture
• ECCO – Tim Barber Architects

→ Download the RFP

Chosen from a field of 13 inspiring concept submissions, these teams represent a wide range of creative visions—from live music and radio broadcasting to immersive theater and civic literacy initiatives. What unites them is a shared commitment to honoring the countercultural legacy of the site and offering robust public programming that will serve the neighborhood and visitors alike.

“This is the most famous intersection in the world,” said SF Heritage President & CEO Woody LaBounty. “We’re excited to see proposals that build on that legacy in ways that inspire and bring people together for decades to come.”

Historic preservation expert Brent Glass, former Director of the Smithsonian National Museum of American History, emphasized the national relevance of the project:

“From the start, we envisioned this as a national model for adaptive reuse. The teams selected reflect a deep understanding of both the cultural importance of this place and the need for inclusive, community-centered design.”

The Request for Proposals will officially launch on February 6, 2026, with full proposals due by June 1, 2026. All five teams will present their projects at a public forum in April, and again in June.

Learn More

You can download the 13 original concept submission summaries at the link below, and stay informed about public events and project updates here at this website. We continue to welcome ideas, feedback, and partnerships from neighbors, businesses, nonprofits, and anyone who believes in the transformative power of cultural preservation. Use the ‘Comment’ link in the menu above to submit feedback.